![]() The German health-care market can be attractive, especially for investment in hospitals, nursing homes, rehabilitation facilities and medical-care centres.Germany is reinventing its auto industry from the ground up, especially in the areas of electric and hybrid drivetrains, autonomous driving, emission controls and smart technologies related to the sector.The German market is also open to entrepreneurial investment in practically all areas, with good opportunities in several sectors: Key export sectors for Canada include aerospace, advanced manufacturing, automotive products, life sciences, information and communications technologies, and agri-food. In 2020, our Germany-bound exports were worth $6.37 billion, while we bought $17.27 billion in German goods. Germany is Canada’s largest EU export market and our sixth-largest trading partner globally. Germany’s reputation for productivity, quality and innovation is founded largely on the country’s highly skilled workforce, which boasts exceptional levels of educational attainment.Close co-operation between industry and major research institutions helps transform new ideas into products for the world market. The country is a world leader in high-technology R&D and offers an ideal environment for innovation.It’s also a reliable investment environment with strong protections for intellectual property. Germany offers powerful R&D and investment incentive packages that can help reimburse a project’s costs to the investor.It’s the largest consumer market in Europe, measured in both population size and purchasing power.Germany is strategically located in the centre of Europe, with excellent logistics capabilities that provide rapid access to all European markets and suppliers.Establishing a business presence in Germany can provide a Canadian firm with a range of other advantages: ![]() The Comprehensive and Economic Trade Agreement between Canada and the European Union ( CETA) already gives Canadian companies relatively easy access to the EU market directly from Canada. Robust economic growth is expected to resume in 2021 and beyond. The German economy expanded steadily after the end of the 2009 economic crisis, and despite its growth faltering during with the onset of the global pandemic, Germany’s 5% contraction in gross domestic product (GDP) in 2020 was one of the smallest in Europe. “Thanks to the country’s intensive research and innovation, together with its ability to attract large amounts of FDI (foreign direct investment), it boasts the largest economy in Europe and the fourth-largest worldwide.” “Germany has one of the world’s most advanced economies and is a global economic powerhouse,” says EDC’s Klaus Houben, senior regional manager for Europe. Free registration gives you fast access to a wide range of information and resources. This interactive tool can help you understand your export and foreign investment risks in 50 markets. Export Development Canada’s (EDC) Country Risk Quarterly In this article, we highlight Germany, Peru and Vietnam and examine the economic environment, trade relationship, export potential and market challenges of doing business with these countries. With global trade heating up, there are a number of export opportunities worth exploring for Canadian companies.
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